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The Eureka factor
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking
Detaily o knihe
Počet strán: 288
Rozmer: 131x198x22 mm
Hmotnosť: 274 g
Jazyk: Anglicky
EAN: 9780099537373
Žáner: Angličtina - beletrie
Typ: Paperback
Zákazníci, ktorí si kúpili túto knihu, si kúpili aj...
O knihe
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.
